Friday, June 10, 2011

SEOMoz Poll in 2011 : Google Ranking Factors To Be Aware Of

A very interesting survey of some of the top SEO Gurus done recently by SEOMoz can be very helpful to Apple website owners looking to get the almighty Google Love their sites deserve.

On it's simplest level (and we agree) just getting On-Page keyword factors like finely crafted Titles, Descriptions and H1, H2, etc right in your domain and page content decides well over a FOURTH of your site's success in the Search Engines. That's been true a long time, and still applies today. The important take-away from this is that you can fix, improve and upload changes for the better within minutes. You needn't feel a 'victim' of Google's whims in this aspect.


Off-Page - Backlinks still matter as much as ever. But note: A sharper focus AUTHORITY, BRANDING, FRESHNESS, and REAL-TIME SOCIAL has got to be on your SEO radar in this decade. The internet continues to move towards a far more DYNAMIC venue than the dusty old library/repository of its early days. The Zen of participating in the 'Be Here, Now' has an ever-increasing weighting.

Few of us are deep-geek statisticians or data analysis geeks. A more approachable take on On and Off-Page site ranking factors culled from this survey is digested over at iEntry.com and Web Pro News. Very much worth a read to help you better understand the world of Search Engine Optimization and Internet Marketing.