Sunday, October 19, 2014

Quick Review Of SpinRewriter v5.0 - Awesome New Spintax Generator Features

With the recent next-generation release of SpinRewriter version 5.0, one of the leading Mac browser friendly content spinners incorporates several new key features that decidedly take spintax code generation and unique article creation to a state-of-the-art standard. Here's some standout improvements:

+ The processing rate of text rewriting and spintax substitution has been enhanced dramatically. What used to take a handful or dozens of seconds is now down to just 1 or 2 seconds for the average article.

+ Users can choose to have the paragraph sections or lists in their generated posts intelligently rearranged automatically. Numbered lists where a specific sequence of steps is crucial will remain untouched. Unordered lists like this bulleted section of new Spin Rewriter 5 features can be automatically and intelligently rearranged for you without altering the article's readability or intent

+ An integrated and intelligent Grammar and Spelling Checker with one-click functions helps identify any imperfections in your original content and insure smooth readability in the final spun output.

+ Spin Rewrite 5 users have the option to fetch relevant seed articles for spinning directly from the Big Content Search database of PLR articles. You can keyword search their massive data bank of more than 100 thousand well-edited articles on nearly any topic. It's an excellent way to get a quick start on generating fresh website or blog content.

+ Subscribers can now peruse and quickly insert keyword-specific YouTube video content into the article you produce within seconds. You can make a selection from a handful of video clip thumbnails, and then opt to have, say, just one or two of them randomly placed within the final spun article code.

We are especially thrilled about the access to the Big Content Search article system. You might decide to simply retrieve and spin the articles as is. But you could also opt to find and incorporate just specific sentences or paragraphs into your own compositions for more extensive and lengthier in-depth articles which search engine appear to prefer.

We're also excited by the addition of YouTube video clip embedding to strive to help readers engage with the article more deeply, increase on-page time, and lower bounce rates. Despite the fact that keywords search and selection vids from thumbnails is quick and easy, whether the selected videos are genuinely the BEST ones to randomly incorporate can be a little iffy.

The addition of spell checking and grammar analysis is overdue. It will really help insure that the final spintax output is as satisfactory to your readers as it can be.

Lastly the overall speed improvements are dramatic. For long-time users of SpinRewriter you'll be amazed at how fast even lengthy, in-depth 1200, 1600+ word articles are processed! If you opt for 1-Click Rewrite, it just blazes through content in mere seconds. A 5 day free trial period is a great way to explore SpinRewriter 5's full feature set.

Tuesday, September 10, 2013

Domain Age As A Google Ranking Factor - Hopeless SEO

Take a look at the chart to your right. The Top 10 Google SERP positions for a technology product. The column highlighted in pink is the DA - Domain Age of sites that are currently appearing on Page 1 of Google search results. None of the search results in this example are less than 11 years old! Many queries are starting to look just like that: There's just no room on Page 1 for a newcomer to squeak in. You could follow ALL of Google's guidelines to a 'T' - and still never make it to the top 10. Ever.


In this case we're looking for not just a hard drive, not just an external hard drive, but a search for the 'best external hard drive FOR MAC' which puts it way out into a much less competitive and niche-y 6-word, medium-to-long-tail keyword space - and still the Top 10 is hopelessly locked in and reserved for only the most established and aged retailers and tech companies on the internet.

For those of you who once had successful, thriving sites - and handfuls of not dozen or hundreds of ranking keywords that used to make it onto page one - this is what you're up against. These well-aged domains have such an utter lock-in now, that getting shoved off onto Page 2 or worse has been utterly fatal to your traffic and your online business.

This chart shows historical search traffic for this particular site from SEMRush.com - And it's like 80% of ALL SITES on the internet since Google Panda and Penguin updates hit 1-2 years ago. It isn't just about traffic loss from sites getting 'punished'  - but parallels KEYWORD LOSS of ranking keywords in the Top 20 positions (which is what SEMRush tracks - the first 20 positions.)

Website after website displays graphs like this. Of the keywords that still rank - many are finding only their NAME / BRAND still ranks -- and any keywords ABOUT the nature or products or services of the site itself have been strangled out of relevance - and visibility.

The point I'm trying to make in this post is two-fold:

1. In its quest for 'Quality' search results, Google has really cranked up the dial on Domain Age to even get seen these days. The consolidation of power - and visibility - is drastically being reduced to the top entities on the web - and quite frankly 90% of the internet HAS in fact, been declared or reduced to 'garbage' -- unneeded, unwanted, and disposable.

2. For all the possible penalties and flags and metrics that your site can fail at under the pressure of continuing iterations of Panda and Penguin updates -- It may be your site is actually performing better under those than you think. Maybe you're NOT nearly as 'penalized' as you imagine your site(s) to be. It may simply be that YOU'RE NOT ALLOWED on Page 1 anymore like the good old days when multiple slots on Page 1 of Google SERPS used to be open to younger and new sites.

The net result for many sites under 5 years old: Being shoved off onto Page 2 and beyond feels like a penalty, but it may simply be your 'young site' is no longer being REWARDED for flawless on-page keyword usage, topic relevance, exact or partial match domain boost, or the mix of decent and so-so backlinks you do have that once propped-up your site.

I've seen this exact pattern on site after site: My own, my friends, my clients. Pressure from the Old Guard at the top, squeezed by punitive algos from the bottom. Ultimately, it's a NO-WIN situation with Google, and the sooner the 90% of us realize that and move on -- the sooner you can set out on new and other paths you site(s) can survive and thrive on.


Friday, September 6, 2013

Tracking Google Algo Fluctuations - Made Easy With MozCast and Algoroo

Trying to make sense of the wild ups and downs your site may experience from minor and sometimes major fluctuations in organic Google search traffic may be challenging. It is something YOU did with your site content or back-linking that made a positive difference - or a negative consequence? Or is Google 'Up to something?'

There's two great online resources can give you a quick reality check and a Big Picture sense of external algo factors that may be affecting EVERYONE - and not jut you and your own site(s).

Algoroo offers a an easy to grok dashboard showing the degree of volatility in Google SERPS over the past month, with more volatile days shown in red, the more uneventful ones in green in the bar graph. The 'speedometer' widgets reflect both a visual and numeric readout of Overall, Monthly and Yesterdays changes.


Likewise, MozCast offers a comparable but more simplistic chart of Google SERP volatility. They use a bar graph and a 'Weather' metaphor and temperature readout for how 'Hot and Stormy' the day to changes of the Top 10 SERP positions have been recently.



Note that despite having their own formulas for how they calculate and track top keywords across major themes (Tech, News, Sports, Shopping, Health, Business, Etc) both Mozcast and Algoroo largely agree and correlate highly on the overall pattern. Both identify when SERPS are at an extreme state of flux, and when things are calmer.

How To Use Scoop.it For Content Curation And Website Traffic Generation


Content CURATION continues to be all the rage in the internet marketing world. If you can't keep up generating your own unique and quality content, you can still generate traffic, mindshare and market share by curating relevant and related content of others in your niche or area of interest.

Scoop.it is a fantastic site for curating and sharing your favorite content whether it's your own - or others. And a great SEO strategy is to leverage Scoop.it's PR7 authority and high daily traffic levels to help boost your own authority.

Like Pinterest is to photos, Scoop.it is to blog posts and static pages. You simply enter the URL of your own - or other's content, it extracts a snippet and photo, and then you have the opportunity to curate with a comment, and tag the post for better visibility. When linked to your other social media accounts, your new scoops then get shared across the net to critical places like Twitter, FaceBook, Linked In, WordPress or other configured sites when you hit 'post'. VERY powerful stuff! It can be a simple AUTOMATED Social Media Marketing tool much like Buffer or OnlyWire.

Like Pinterest with Pin Boards -- You create one or more ideally tightly themed 'Topics' on Scoop.it and curate related content within each.

To really leverage the traffic and SEO power of Scoop.it - Here's some essential setup tips to get your free account set up right from the get-go. (Study my http://www.scoop.it/t/mac-seo-tools page for an idea of a completely configured Topic page}

  1. Fill out a complete account profile that includes a http:// link back to your preferred site in your description.
  2. Choose your 1st and subsequent Topic Titles carefully with a succinct 2-4 words, preferably an important keyword phrase. The URL permalink to your topic page will be created from your Title and should look like this: scoop.it/t/MY-TOPIC-KEYPHRASE for maximum SEO and ranking benefit.
  3. Make sure you fill out a good 2-3 sentence keyword loaded description about your topic. Again there's an opportunity for each topic description to have a clickable http:// link in it at the end.
  4. Explore your Account Settings more deeply - and LINK UP a few of your Social Media Accounts to automate distribution when your Scoop goes live.
  5. Scoop your first item. It could be a page or post of your own - or anything you like related to the topic. You can manually past in a URL - or install their Browser Toolbar Button to Scoop anything you visit on the web.
  6. EDIT the original content's title - It's an important opportunity for the Scoop post to target slightly different keywords than the original content. i.e. You blog post might have targeted 'How To Choose A Yoga Mat' - but you now have an opportunity to alter it and go after 'Yoga Mat Shopping Tips' for the Title when you curate your Scoop.
  7. Choose a different - or Upload a better photo if need be to make sure the scoop is eye-catching.
  8. Add your curation comments in the box provided. Highlight why the content is interesting, you can optionally add another raw http: link at the end of your curation comment to target another page on the site scooped or anywhere related that you like: A Twitter account, a FaceBook Page, URL, etc. Anywhere you might want to send traffic to.
  9. Check your 'Share' Tab Settings: Your FaceBook post text or Twitter tweet content can be customized.
  10. Click the 'Advanced' Tab to see options to Tag your posts with a few succinct tags. 1 or 2 word tags, not long complex phrases are best here.
  11. Double-check everything - Then hit 'Publish'

Once you have a live Scoop topic up and running with it's first post - Here's a few more 'Best Practices' to really leverage the platform both withing Scoop.it's community -- and to send traffic to your money site(s):

  1. Share, Bookmark, Tweet or promote your your main Account Topics Page.
  2. Promote the URL to each Topic you create. Build 2nd-Tier links to boost your Topic rankings
  3. Copy the RSS Feed URL automatically created for each topic and submit that to some feed sites so new Scoops automatically get links built to them and crawled quickly.
  4. Get CONNECTED. Find other Topics and start Following those you're interested in - and ideally one's that are very active and have a lot of users and views. Some topics don't.
  5. RE-Scoop articles by others to help broaden your topic's appeal. Other users will be notified you shared something of theirs, become aware of you - and are likely to start following and sharing your stuff in return. It is after all a Social site - so be a bit social with other Scoopers and you'll be rewarded.
  6. Most of my scoops are to my own content and money sites - but it's important to mix-it-up with other things of interest and dilute your own self-promotion to avoid being heavy handed.
  7. Stay ACTIVE! Find a tidbit or two to post or re-scoop to keep the momentum going each day when you get started with Scoop.it. It may take a week or three to flesh-out your Topic(s) and start getting real traction for your content.
  8. Monitor your score and activity: Scoop.it has graphs and stats to give you feedback on your Topic's performance.
  9. Scoop BETTER and MORE than others. Scoop Topics increase in numeric rank with more activity and sharing - and rise higher in the internal 'Search' function of Scoop.it. Strive to get your Scoop Topic SCORE above 50 and you'll rank higher there than most of the other idle, occasional, passive users! The eyeballs go to those who simply do a little bit more than the average user.

In conclusion: Scoop Topics and Posts can rank on Page 1 of SERPS at Google and Bing/Yahoo as well! That's how powerful it is as a platform - and why spending a few minutes each day there can help grow both DIRECT and ORGANIC search traffic to your site. Like Pinterest or Tumblr, you'll find the SEO value of Scoop.it to be much better for ongoing, long-term traffic -- and not like Twitter or FaceBook which can fade within hours or a single day. In this era where many have lost much or all of thier organic traffic from Google, Scoop.it can be another important piece of your 'SEO safety-net' by being a steady, supplemental source of referral traffic.

Tuesday, April 16, 2013

Google Penguin Update - April 2103 ??? Happy Anniversary!

Let's see - what day was it - For me: April 24th 2012 was the day Google's initial Penguin update hit my websites - and really there's been NO real recovery since. As Google Intended.

Even the elite of the SEO world are shaking sticks and warning of THE NEXT PENGUIN UPDATE in 2013 that will (once again) rock the internet as you know it and bring another million websites to it's knees into the SEO cesspool of invisibility.

As we approach the 1 year anniversary of Google's Penguin Algo update in 2013 - I just ponder all the juicy details they've amassed from all the self-serving, self-preservationist webmaster Rat-Finks who divulged all their nasty, nasty links with the Disavow Tool - and all that delicious data-mining fodder will be the ammo that blasts the remaining Democracy of Internet Publishing to shreds.

I stopped using Google Search a year ago, if you think their self-serving SERP results contain only a fraction of what's REALLY out there on the internet - wait till the big kahuna "DEATH BLOW" update strikes....

If you had a website or sites that were gasping for their last dying breath for traffic -- Be at peace as the Grim Reaper comes to harvest the cold and still corpse that will be left after this next major Penguin update.


Monday, February 4, 2013

Google February Update 2013 : Check. Checkmate.

In late January and now into early February, Google seems to be afoot with another round of algo tweaks and it isn't pretty: If you already have lost a ton of your website traffic, you're probably losing even more. From what I can tell: More loss of ranking keywords overall, lower ranking for top money keywords, and continued downward pressure on most of your backlink sources that can no longer prop up your site(s). Slow death by STRANGULATION. It's like a bad game of chess and the majority of us are getting backed against the wall. Check. Checkmate!

For all practical purposes, most of our sites are DEAD in Google's eyes - unless there's an obscure, long-tail keyword they can USE you for on occasion. Eventually whatever PageRank you had will decline too because PR isn't just about the authority of backlinks pointing to your site, it's about the traffic you get. And as your traffic erodes, so will your visible PageRank score when it's updated and periodically refreshed.
If you look at the graph above you'll see a consistent pattern. The two traffic charts on the left are just random sites with a pattern I endlessly see at semrush.com : THe fatal Penguin Update of April 2012 destroyed their website traffic - and they simply have not recovered since. It doesn't matter what the domains are. I coulda grabbed 100 graphs - and 90% of them would show this pattern. Penguin didn't just damage YOUR website, it decimated the visibility and ultimately -- the entire DEMOCRACY of the internet. 90% of the internet is GARBAGE in Google's view and it seems 2013 Google updates will just take out the last of the remaining trash.

The graph on the right-hand side is an aggregate chart of dozens of websites I monitor and track. Not just my own - but client sites as well added into the mix - tracked by Quantcast. The pattern is still the same. There's an absolute decimation of traffic that hit in April 2012, and there's absolutely no recovery in the 10 months since. As Google apparently intends... Stick a fork in it. Fold your cards. Tip over your King and concede the game. Google doesn't really care if my sites - or your sites - even exist.

The flatline you see is all that remains: Thank you Bing, Yahoo, FaceBook, Twitter, Pinterest -- the crumbs you leave behind are mighty tasty when one is on a starvation diet...

Monday, December 10, 2012

Optimize For Bing SEO - Keep It Simple Stupid

SEO optimization for Bing search is something far too few SEO bloggers talk about. In a greedy web world, so much of the focus is spent on how to evade Google's ever strangling noose and it's horrific grip on the internet. The highly-profitable obsession with ranking in Google has always put Bing SEO in the back seat. For Mac Affiliate Marketers - it's no secret that in the post Penguin - Panda update era, Google has so devalued pages with affiliate links in them, the decimation to your organic website traffic from Google probably has you largely clinging to the crumbs that Bing and Yahoo organic search can still deliver.

In it's recent BING IT ON Bing vs. Google search challenge, Microsoft dared us to compare Google and Bing SERPS and encouraged some to SWITCH their default browser engine to Bing. I did just that a month or two ago. Living with Bing search results has been a frustrating and informative process of understanding Bing and it's quirks and limitations A LOT better.

"KEEP IT SIMPLE, STUPID" is what I learned foremost. The utter lack of search query handling sophistication became apparent quickly. Bing just can't seem to handle more than 2 or 3 keyword sequences well AT ALL. Typing 4, 5 and 6 word phrases seems to leave Bing utterly confused as to what your search INTENT really is. Try something like a search on Best Fitness Books Of 2012 and Bing will deliver an utterly laughable set of CRAP results. Keep doing this with other 4-5 word phrases -- and you'll soon realize that Bing has some serious problems that Google handles with intelligence. Then try Yahoo - and see how the algo's Yahoo applies to Bing's database is far, far more sophisticated! Yahoo actually delivers modified Bing database results far more in line with your search intent than Bing does.

THE SEO FOR BING TAKE-AWAY: It seems browser Page Title and on-page H1 and H2 tags should be kept short, simple and highly targeted to your top money keywords. "Best Food Blender" or "Cheap Camping Tents" is the most you should go for. I also noted Bing will often grab your on-page H1 header as the first sentence of the Description in your SERP result listing. They seem willing to bypass conventional Meta Description tags you may have crafted and focus on H1 header instead...

BING SHOWS FEW SERP RESULTS: Something interesting - and disconcerting - is the LIMITED NUMBER OF PAGES of results Bing returns. Sometimes it's only 1 or 3 pages -- so unlike Google, there may NOT even be 10 or more pages of results for searchers to dig through! Bing so HEAVILY PRUNES DISPLAYED RESULTS that being past position 30 of SERPS may be utterly irrelevant.

BING FAVORS HUBPAGES: One little thing I noticed trying to live with Bing is it seems to LOVE HUBPAGES.COM - (at least currently...) So one supplimental SEO for Bing strategy might be to create succinct 2-3 keyword loaded Hub Page URL's to try to get them into Bing's top SERPS. (Google on the other hand seems to favor SQUIDOO lenses.)

BING LIKES BLOGS - LESS SO FORUMS: Unlike Google, who seem to be giving Forum Postings VERY high Page One rankings (even if the Thread/Topic is YEARS old!) - Bing doesn't seem to care much for indexing forum threads. Blogs have a clear preference in Bing - and surprisingly they like Google-owned BLOGSPOT blogs!

BING LOCAL LISTINGS AND CITATION SITES:  Of all the Local sites, Bing clearly shows a preference for YELP.com, City-Data, Manta, and MagicYellow -- but as for other local sites....

BING PAYS ATTENTION TO FOOTER LINKS: This one is really strange -- if you have a unique Brand or Company Name - and use that linked in the footer of your (site / sites) Bing seems to pick up on it. I've often done this with several of my affiliate sites (i.e. "Copyright 2013 MacSEOTips" and Bing is more likely to pick up on that linked reference in the footer than from nearly anywhere else on page! Just bizarre.

BING AND BRAND RECOGNITION SEO: Searching Bing for truly UNIQUE names and brands is quite an eye-opener. Your name or brand typed in quotes in Google clearly shows EXACTLY which AUTHORITY DOMAINS - in RANKED ORDER - they know about you on page after page of Google SERPS. Well, try that with Bing and you'll once again see how BRAIN DEAD Bing can be as a search engine in general.

All the above are just casual observations. As I delve deeper into analyzing Bing SEO rankings in depth, I'll post an ACTIONABLE hit-list of "How to SEO optimize for Bing" In the interim, spending some serious time studying and observing your own sites and how well (or not) they rank in Bing SERPS might help you improve your on Bing rankings - and protect your affiliate sites from Google's ever-tightening noose.

Thursday, November 15, 2012

Mac Webmaster Tip : Monetizing Parked Domains QUICK!

Sitting on too many parked domains and want to earn income from them in the meantime?

Monetize your web site

Sometimes a Mac webmaster may have one of those crazy nights where you get a 'brilliant' internet domination idea and go domain name registration happy at a registrar like GoDaddy. They get you with that 'Buy Six and Save!' for discount domains and free private registration -- and the next day you wonder what the hell were you thinking anyways. But there you have it. Even more domains to deal with and try to build sites for -- when you can't hardly manage the websites you already have.

Well, thanks to SEOParking.com and their FREE DOMAIN PARKING, you can literally get those parked domains up and live with automatically placed content and earning money from your affiliate and AdSense links within minutes. With each domain you add to the system, a WordPress auto-blog is created instantly based on the Category, Browser Title, Site Description, Keywords you specify. Custom or Auto posts can be added to the body, and the headers, footer and sidebar can be customized with links, affiliate banners and content of your choosing.


Once you set up a site - simply point your hosting domain servers to the DNS server names they provide and you're custom WordPress blog is up and live within minutes -- to tweak further, build links to, and begin the traffic driving process. Daily or weekly auto-posting of theme related content can let you simply 'Set It And Forget It' after that if you choose.

Sunday, September 23, 2012

OSX Mountain Lion Dictation for Mac Internet Marketing

I'm not the only one seeing the Mac SEO - SEM possibilities of Internet Marketing Using Apple Dictation. OSX 10.8 Mountain Lion expands on Apple's existing speech recognition capabilities to now include SPEECH TO TEXT translation with the new Dictation services that work in ANY Mac text editing capable program - or even inside any web page where you can enter text.

Whether you're dictating web page content, a new blog post, or using Apple Dictation to create a status update to FaceBook or Twitter - you can now just say what's on your mind instead of whacking it out on the keyboard. Lots of possibilities here - and it's a FREE part of the update to OSX Mountain Lion.
For many Mac users, the built-in mic of your MacBook or iMac is sufficient to get started with OSX Dictation, but for Mac mini and Macintosh Pro tower owners -- or those with heavy dictation needs -- for the most accurate speech recognition you'll want an external USB microphone or quality headset for Mac text to speech services.

Wednesday, September 19, 2012

Mac Internet Marketing Using Apple Dictation

Here's a link to a guest post for Apple website owners interested in website content creation using Apple Dictation. As I continue to explore Apple's Speech-To-Text capabilities in OSX Mountain Lion and the new Dictation System Preference - I'm using it more and more often in spite of the fact I'm a reasonably fast and accurate typist.

What I'm finding uniquely beneficial to using my MacBook's newfound dictation abilities is how differently I tend to 'write' when I'm talking about areas of my expertise. It's so much easier for any webmaster to TALK ABOUT their knowledge of a given niche than hammer it out on the keyboard. And what results is far more lengthy and detailed blog posts or webpage content pieces.

Mac webmasters who are into article writing and distribution may find it far easier to write lengthier 300, 400, 500 word or more articles by simply speaking about their field of knowledge rather than having to type it. Apple dictation services really is timesaver when you can simply discuss and talk about your area of knowledge without over-thinking and worrying about keyword usage and length of the article. When you speak using Apple dictation, words just flow easily from your mind onto the page. The end result is much more comprehensive natural and highly readable conversational style of writing that serves your Internet marketing and website promotion needs perfectly.

Monday, September 17, 2012

Anchor Text Ratio Checking Tool At Majestic SEO

The balance of (or lack of it) in your website's backlink anchor text seems to be an important component of the penalties associated with Google's Penguin update. For some website owners having top money keyword heavy backlink ratios - and not enough Brand,  naked URL and Generic anchors could be a toxic combination.

Over at mac-seo-tools I blog about a new feature at MajesticSEO that graphs out a quick and dirty pie-chart of some of your back links and how they're anchored. You also have the option of generating a Top-10 anchor report (with free account) - or more detailed anchor text ratio reports with a paid subscription.

Clearly Google is favoring Branding and raw URL's of your domain, money keywords less so, and apparently really oddball, generic, supposedly naturally occuring things like 'this site', 'here', 'this page', 'this blog post' that someone ELSE might link back to your site with are best done with an even mix.

From my own websites dinged by Google, many top keywords with commercial intent that were disproportionately anchored are now terms with a -50, -100 penalty choking off traffic to the phrases searchers are most likely to use. In effect, the anchored links said the site was about X/Y/Z -- therefore Google no longer ranks them well for X/Y/Z -- because accurately keyworded links are pointing to content that is also about X/Y/Z. "You said you wanted it. So now you can't have it."

Visit MajesticSEO and check how some of your websites - or your competitor's anchor text ratios and diversity compare.

Thursday, September 13, 2012

FaceBook Search Engine Rumblings : To Bing or Not Bing?

FaceBook is quickly approaching nearly 1 Billion users. That's a serious user base. But beyond the sheer numbers of people using it -- What's more significant is the amount of TIME folks spend on FaceBook day in and day out. Think of the literal HOURS per day people may spend on FB and compare it to the mere minutes they may actually be active using Google search.

Years back, FaceBook and Bing partnered - with Bing providing what could only be described as 'supplimental' Search Results. By nature, the default of search is to find People or Companies by name from FaceBooks database - and Bing's actual website search results are usually only shown demoted much, much further down. Suggestions for Bing queries  are often 'below the fold' unless a readily identifiable Brand, Group or Person can't be found.  You typically have to scroll down to even see the 'See More Results' divider:

If FaceBook and Bing are to make any SERIOUS dent in Google's dominance, they need to get their search shit together and fast!
WHY should we have to leave FaceBook, go to Google to find something to share, then return to FaceBook to complete the task? Why should we have to leave FaceBook at all? Why isn't Bing web search featured much more prominently IN our feed to make accessing outside information seamless and integrated?

There's talk across the 'net about FaceBook coming up with it's own search engine to challenge Google's dominance. And trust me, with 1+ Billion users, FB could be a MAJOR search destination threat to Google. But why is there even talk of FB reinventing the wheel? Why they've dragged their feet FULLY leveraging Bing's search prowess lurking inside is mind boggling. When will FB wake up and sieze the opportunity to complete the puzzle they already have major pieces of in place?

The problem - and solution - is simply one of exposing and integrating Bing search in such a highly visible and integrated way that it makes STAYING on FaceBook a no-brainer. Wake up FaceBook! The clock is ticking...